Clip (previously Wibe) focuses on connecting people from the tier 2 and tier 3 cities of India by giving them a platform to watch, create and share minute long custom videos in their regional langugae. The App supports more than 10 regional Indian langugae apart from English
To build the entire product from scratch using User-Centered Design Methodology while keeping business goals in mind
This mobile app that helps people around the country including tier 2 and 3 cities to make and follow different communities by the means of a minute long video in a non overwhelming way. Here are some of the key features that I came up with
I reached out to students from 10-12th grade as well as local college students to ask their interest in acting, perfroming or dancing if given an opportunity and to test out the initial low wireframes and ideas. All the conversations were done face to face. The answers helped me design validate the hypothesis that the team formed about the features that were most important and it helped to corrent some of my design ideas.
The following questionnaire was used to validate some initial hypothesis and clear doubts on pre concieved notions about the target population
I first created prototypes on paper because of its ease and flexibility in creating and receiving feedback, after multiple iteractions, I designed the final digital designs on Adobe Photoshop.
